An Oriental Football Education

Today (16th October 2015) has been a very exciting day for me, as I launch my brand-new official website – and with it my first blog.

A few months ago, I took the decision to work with Oporto Sports Management in redesigning my official website. For many years, I’ve worked with Oporto in several areas. Management, marketing, media and communication are fields that I am very interested in, and I aim to continually improve myself as a coach and manager in order to get better and better. The support from Oporto is pivotal for me. Our relationship is based in professionalism, endeavour and reliability.

For my new website I flew over to meet with the agency’s Director, Dean Eldredge, and we discussed the whole procedure to rebuild the website and to enhance it through social media. We were creative and spontaneous with our new ideas, and the discussion provided a lot of fun too.

After our initial discussions, I needed to do a professional photo-shoot in Zurich to provide the website with some new images. Also, I am planning to be more active with my social media accounts, so that I can build or maintain relationships with football fans, and everyone involved in that beautiful sport.

Meanwhile, away from the construction of my website, I recently visited China, combing a few days off with some work to development my knowledge as a coach. I have been in Hong Kong to visit FC Kitchee, one of the most successful clubs in Hong Kong over recent years.

Kitchee 07I was talking to Abraham Garcia (pictured with me, left), the current manager of the club. Abraham, who is Spanish, has had an incredible career to date, and has worked with some very talented players during his time with the Under-21 sides of Real Madrid and Atletico Madrid including Fernando Torres, Esteban Granero, David De Gea and Juan Mata.

The session I watched on that day consisted of attacking exercises using the flanks, in addition to a ball possession exercise and a small sided game (6 vs. 6 and Joker). It was very clear to see the Spanish approach to football utilised in the coaching of the team.

In addition to FC Kitchee, I also visited FC Happy Valley – who have won six first division titles, the Olympic Stadium in Macau and Boa’an Stadium (top image), the home of Shenzhen Football Club. Needless to say, the footballing landscape of China is one that is thriving and it was incredible to see the various established influences being used to grow the game across the country.

Follow Bruno Berner on Twitter – @BrunoBerner – and like his official Facebook page by clicking here